Gurugram, India – India’s homegrown fashion disruptor, BEOM, continues to shape the future of coordinated womenswear with its latest launch: the pastel cord set for women. With a keen eye for elegance and simplicity, BEOM introduces soft-toned co-ords that are equal parts stylish and soothing—perfect for women who appreciate subtle sophistication.
Soft Hues, Strong Impressions
The pastel cord set for women embodies BEOM’s philosophy of wearable elegance. Rendered in serene shades such as blush pink, powder blue, mint green, and butter yellow, these co-ords are perfect for daytime outings, work-from-café setups, casual brunches, and slow Sundays alike.
The sets feature relaxed fits, breathable fabrics, and silhouettes that flatter without overwhelming—making them a must-have for women who prefer calm over clutter in their wardrobe.
Designed and Made In-House
All pastel cord sets are proudly manufactured at BEOM’s dedicated four-story facility in Gurugram. With a team of 80+ expert tailors, designers, and fabric technicians, the brand ensures that each piece undergoes rigorous quality checks and is finished to perfection.
This fully in-house model allows BEOM to innovate quickly, test new palettes like pastels with precision, and maintain creative autonomy—all while offering customers complete transparency in how their clothes are made.
Subtle Styling, Everyday Versatility
These pastel co-ords are intentionally versatile. Style the top with jeans for a laid-back college look or wear the full set with block heels and a tote for a chic city outfit. The relaxed tailoring allows for all-day comfort, while the color palette adds a refreshing touch to any wardrobe.
Whether you’re stepping into spring or simply love minimalist fashion, the pastel collection is an easy, elegant way to stay in sync with the season.
Redefining Contemporary Indian Fashion
As Indian fashion continues to evolve, BEOM stays ahead by tapping into the mood and mindset of modern women. The pastel cord sets reflect a growing demand for gentle aesthetics—clothing that feels personal, light, and refined.
From college students to urban professionals, this collection appeals to women who want to express themselves through elegance rather than extravagance.
Leadership with a Vision
BEOM’s continued growth is anchored by its visionary leadership. Founder and marketing veteran Rishabh Tiwari brings over 11 years of experience to the brand, ensuring that every launch is backed by strong consumer insight and creative strategy. Alongside him, Rahul Kumar spearheads operations and B2B outreach, driving scale while maintaining the brand’s boutique approach.
Together, the leadership team ensures BEOM remains an agile, customer-first brand in a fast-moving fashion landscape.
About BEOM
BEOM is a women’s fashion startup based in Gurugram, India, specializing in premium cordsets designed and manufactured entirely in-house. Known for its trend-responsive collections and youth-centric designs, BEOM offers a wide range of co-ords—including black, white, summer, lounge, vacation, and now pastel cord sets—crafted for today’s modern Indian woman.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in
